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Graphic Design


Graphic design is the study and production of visual information to generate communication projects. Graphic design solves visual communication problems. To understand these problems the designer needs to define the design problem and study the recipient of their message. Only then does he set about creating a solution using tools like color, images, typography, stroke, and space. Graphic design is a strategy, it is a visual language, and it is a creative process. The graphic designer evaluates the interaction between graphic elements to make a communication strategy.


The applicant for the Bachelor of Graphic Design must have the following:


  1. Drawing
  2. Geometry and mathematics
  3. History of culture and art
  4. Computing
  5. Investigation methodology


  1. Ability to observe, identify and differentiate visual elements
  2. Graphic, oral and written communication
  3. Aptitude for manual work
  4. Problem solving skills
  5. Ease of spatial conception
  6. Visual memory


  1. Critical sense
  2. Tendency to innovation and change
  3. Creativity
  4. Artistic sensitivity
  5. Analytical capacity


  1. Social sensitivity
  2. Environmental awareness
  3. Perseverance
  4. Openness and respect for different positions
  5. Personal growth


The graduate in Graphic Design has a training based on design, social sciences, communication and the development of creativity. He is trained with the necessary skills to be an expert in seeing what others do not see and providing a service that responds to a defined need for graphic communication. Their constant observation and learning prove them to anticipate, perceive and study an environment to which the message will be directed. The graphic designer has the ability to take part in the development of research projects interconnected with the history and theory of the image, communication or the progress of empirical graphic creation projects.

The graphic designer deals with:

  1. Design objects of graphic communication, through identifying and applying the language and theory of design; mastering the abstraction, interpretation, analysis and representation of forms in space; to formulate solutions that satisfy a previously determined need; with a vision of integration of aesthetic values ​​and precision.
  2. Analyze the socioeconomic aspects that are related to the communication object to be designed, and apply the results of the analysis in their own design process, using methodological and research tools, to generate results related to the user and their context, to benefit the environment, both in general and in particular, with a social and humanistic attitude in the professional exercise of design, and its environmental concern.
  3. Identify and efficiently apply the materials and processes for the realization of the communication object to be designed, through research and experiments, to know, handle and specify its benefits and obtain a creative and innovative result.
  4. Evaluate the pertinent and necessary information to the design process of the object of graphic communication, using methodologies and tools of the disciplines that are required, applying the analysis of this information in the concretion of the product, to give consistency to the design processes both in terms of creativity, as in the certainty about the results to be obtained; and as a means for a professional performance with an innovative vision.
  5. Communicate efficiently the results of the design process, through the use of graphic, oral and written expression techniques, and the application of clear and consistent communication formats. In order to achieve a unified understanding of the project stages, which allows communication with the user or, where appropriate, within the interdisciplinary work team, to achieve collaborative solutions that result in a production originated in a creative and innovative attitude.
  6. Manage their projects, through the relevant tools, to specify the application of their capabilities for the benefit of society, in general, and the full achievement of their personal goals in particular, with a sense of responsibility.
  7. Obtain up-to-date information from both your area and others related to it, during their career and through continuous education and research activities to evolve professionally and enrich their cultural background in order to improve the practice of their discipline in a committed and proactive way.


Graphic design nowadays has exceeded the limits of two-dimensionality, it has successfully conquered space and time to become visual communication design in a much broader sense and thus respond to the needs that are being presented and new ways to solve them, so the designer is creating Web pages, animated graphics (including for film and television) and interactive environments.

Solutions will be offered depending on communication needs. Because of this, design is not just about creating posters, logos, book covers, or packaging design. The Mission of the Graphic Design career is to prepare designers who will project the elements of visual communication according to the psychological, sociocultural and productive requirements identified in the recipient and their environment.

To certify the Graphic Design career, the students must take 349 compulsory credits, which include 15 credits of professional practices and a minimum of 65 elective credits that can be taken through various accreditation modalities, covering a total of 414 credits. Likewise, they must perform the Social Service in two stages (Community and Professional) and comply with the Foreign Language requirement.

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Jesús Torres Estudiante de la Licenciatura en Diseño Gráfico

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Mtra. Cynthia Mendoza Maestra de la Licenciatura en Diseño Gráfico

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Fernando Botello Estudiante del Programa en Arquitectura

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Paola Niebla Estudiante de la Licenciatura en Diseño Industrial

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Isai Guzmán Villarreal Estudiante de la Licenciatura en Diseño Industrial
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